Does Your Website Need Upgrading? Get Web Design in Grand Rapids.

When was the last time you upgraded your website? 5 years? 10 years? Your website may perform well on your personal computer, but how well does it work on your cell phone? Does it perform well on tablets? These are all questions to consider when determining if you should update your website. Most internet leads originate from smartphones, and when you consider that most people upgrade their phones every two to three years, your 5 to 10 year-old website will not function on those devices as well as a new responsive website from Blue Fire Media in Grand Rapids. Even though your older site may work on your PC, you have to consider that most people will maybe replace their computers every seven to ten years, whereas they will upgrade their phones every two to three. In today’s post, we will discuss the problems your customers may experience trying to view your outdated website on the latest smartphone technology.

Pictures and Videos May Not Function Properly

We’ve all had the experience of clicking on a website and seeing a large blank square where a picture should be. We’ve all clicked on a video link that brings up an error message. Imagine the first impression that errors like this can leave on a potential customers if they have a similar experience visiting your website. The older your website is, the more likely that these sort of errors will occur on newer devices. Blue Fire Media can provide web design services for your Grand Rapids business, making sure that photos and videos are properly coded and optimized to perform properly on smartphones and tablets with smaller screens.

Difficult to Read and Navigate

Another issue that website visitors encounter when accessing older sites on newer devices is reading the content. An older website without responsive design will show up on smartphones with small font that can be difficult to read. This requires the visitor to zoom the screen and scroll side to side in order to read the content. This leads to a confusing experience that may result in them leaving the site for a competitor. The smaller font can also cause problems with touch screens, as the smaller links can be difficult to click properly. With responsive web design, the size of the font re-adjusts automatically, making it far easier to read. This also makes for larger hyperlinks that will eliminate the frustrations visitors experience when trying to navigate your site.

No matter how old and outdated your website is, you can count on the experienced team at Blue Fire Media to provide you with responsive web design services to improve your online presence and draw more attention from current and prospective customers. Contact us and we can discuss a strategy to create a new responsive website for your Grand Rapids business.