How a Search Engine Optimization Campaign Can Help Your Business

In today’s digital marketplace, your online presence is crucial to the success of your business. One of the key aspects that can help your website get found by the right customers is Search Engine Optimization, or SEO. This is an ongoing process in which the content on your website is optimized with the right keywords or keyphrases that represent the products and services that you offer to your current and prospective customers. By using the right keywords, the algorithms used by Google and other search engines will rank your website to help the right customers in the right geographic location find your Grand Rapids business, increasing the chances of your website generating leads. In today’s post, we will take a closer look at how SEO can benefit your website.

Choose the Right Keywords

Picking the right keywords for your SEO campaign requires you to think like a customer and what they would type into a search field when looking for your products and services, and you want those keywords to be as specific as possible. For example, simple keywords like restaurant, plumber, contractor, etc. are okay, but they are so generic that you’ll be in tough competition with many other businesses who are in the same relative fields. The word restaurant, alone, has many variations that will give the customer much different search results: pizza restaurant, Chinese restaurant, Mexican restaurant, Indian restaurant, family restaurant, fast food restaurant, etc. Each one of these keyphrases (aka long-tail keywords), invokes different visions and expectations into the customer’s head.

This is why it’s important to choose the right keywords for your SEO campaign. A plumber who makes emergency house calls will definitely want to use “emergency plumber” as a keyword. A pizzeria that offers delivery will want to use “pizza delivery” to attract customers looking for that service. By using multiple long-tail keywords, you will specify to the search engine algorithms and to the customer base exactly the types of products and services you offer to help you find the right customers.

Be Patient – SEO Takes Time

The one thing to remember about SEO is that it takes time. It can take months before an SEO campaign shows positive results, and it requires ongoing effort to maintain and improve those results. SEO is all about making sure your website gets seen by as many potential customers as possible.

For more information about how Blue Fire Media can build you a new responsive website and get it found with Search Engine Optimization services, contact us today.