Keep Your Website Up to Date with Modern Technology

Having a business in today’s marketplace requires a properly functioning website for your customers to use for learning about your products and services, requesting appointments, and even placing orders. Unfortunately, older websites don’t always function properly, especially on newer devices like tablets and smartphones. An improperly functioning website makes for a frustrating experience for the person visiting your site, resulting in the visitor leaving your site for a competitor. You can avoid this by upgrading your website with responsive design to ensure it works on these new devices. Blue Fire Media has provided web design services for many businesses throughout the greater Grand Rapids area and can design your new website that will function properly across all devices.

The Problems with Outdated Websites

Websites are very much like photographs – one look at them, and it’s fairly easy to tell how old they are. Just like how photos from the 50s look much different than photos taken in the 90s, websites from the 90s looked much different than the ones designed in the early 2000s, and so on. If your website is 10 or even 5 years old, most people visiting your site can recognize the differences very quickly, but it’s when visitors start to use the site that its age really shows…especially on tablets or smartphones.

Trying to use an older site on a newer device can be frustrating for a number of reasons. The pictures on the site may appear pixelated or may not appear at all due to compatibility issues. There might be a page with an embedded video that won’t play. You may see text with hyperlinks that either don’t work or are so small that they are nearly impossible to click without zooming in on the screen. A website with these issues will more than likely result in the visitor becoming frustrated and leaving the site.

Responsive Web Design for a Better Customer Experience

Blue Fire Media can work with you to design an upgraded, responsive website that will work properly across all devices. With responsive design, photos, videos, and other graphics will automatically adjust to fit properly on the screen you are using. This improves the aesthetic of the website, making it more attractive to visitors and helping them to stay on the site for a longer period of time. The text will also adjust, so that hyperlinks are easy to see and click, making navigation much easier for all visitors to your website. Our team of copywriters, graphic designers, and programmers will work closely with you throughout the process to ensure that your site looks and functions the way you need it to.

Whether you are looking for an upgrade to your existing website, or you need a website for your new Grand Rapids business, the team at Blue Fire Media can make sure you have a strong online presence. Contact us and let us know how we can help with your new responsive website today.